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BY FELIPE RODRIGUES AND JOÃO GABRIEL MACHADO

EST. 2024

Introduction to Business Management

1.1
What is a business?
  • The nature of business
  • Primary, secondary, tertiary and quaternary sectors
  • Entrepreneurship
  • Challenges and opportunities for starting up a business
1.2
Types of business entities
  • Distinction between the private and the public sectors
  • The main features of the following types of organizations:
    1. Sole traders
    2. Partnerships
    3. Privately held companies
    4. Publicly held companies
  • The main features of the following types of for-profit social enterprises:
    1. Private sector companies
    2. Public sector companies
    3. Cooperatives
  • The main features of the following type of non-profit social enterprise:
    1. Non-governmental organizations (NGOs)
1.3
Business objectives
  • Vision statement and mission statement
  • Common business objectives including growth, profit, protecting shareholder value and ethical objectives
  • Strategic and tactical objectives
  • Corporate social responsibility (CSR)
1.4
Stakeholders
  • Internal and external stakeholders
  • Conflict between stakeholders
1.5
Growth and evolution
  • Internal and external economies and diseconomies of scale
  • The difference between internal and external growth
  • Reasons for businesses to grow
  • Reasons for businesses to stay small
  • External growth methods:
    1. Mergers and acquisitions (M&As)
    2. Takeovers
    3. Joint ventures
    4. Strategic alliances
    5. Franchising
1.6
Multinational companies (MNCs)
  • The impact of MNCs on the host countries
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Author: Felipe Rodrigues

Contact: fr1@stpauls.br